Privacy policy

1. Data protection at a glance

General notes

The following notes provide a simple overview of what happens to your personal data when you visit this website. Personal data is all data with which you can be personally identified. Detailed information on data protection can be found in our privacy policy listed below this text.

Data collection on this website

Who is responsible for data collection on this website?

Data processing on this website is carried out by the website operator. You can find their contact details in the section "Note on the responsible party" in this privacy policy.

How do we collect your data?

Your data is collected partly by you providing it to us. This can be, for example, data you enter into a contact form.

Other data is automatically collected or collected with your consent when visiting the website by our IT systems. These are mainly technical data (e.g., internet browser, operating system, or time of page access). The collection of this data takes place automatically as soon as you enter this website.

What do we use your data for?

Some of the data is collected to ensure error-free provision of the website. Other data may be used to analyze your user behavior.

What rights do you have regarding your data?

You have the right at any time to receive free information about the origin, recipients, and purpose of your stored personal data. You also have the right to request the correction or deletion of this data. If you have given consent to data processing, you can revoke this consent at any time for the future. Furthermore, you have the right, under certain circumstances, to request the restriction of the processing of your personal data. Additionally, you have the right to file a complaint with the competent supervisory authority.

You can contact us at any time regarding this and other questions about data protection.

Analytics tools and third-party tools

When visiting this website, your browsing behavior may be statistically analyzed. This is mainly done with so-called analytics programs.

Detailed information about these analytics programs can be found in the following privacy policy.

2. Hosting and Content Delivery Networks (CDN)

We host the content of our website with the following provider:

Shopify

The provider is Shopify International Limited, Victoria Buildings, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland (hereinafter "Shopify").

Shopify is a tool for creating and hosting websites. When you visit our website, Shopify collects your IP address as well as information about the device and browser you use. Shopify also analyzes visitor numbers, visitor sources, and customer behavior, and creates user statistics. If you make a purchase on our website, Shopify also collects your name, email address, shipping and billing addresses, payment data, and other data related to the purchase (e.g., phone number, amount of sales made, etc.). For the analyses, Shopify stores cookies in your browser.

Details can be found in Shopify's privacy policy: https://www.shopify.de/legal/datenschutz.

The use of Shopify is based on Art. 6 para. 1 lit. f GDPR. We have a legitimate interest in a reliable presentation of our website. If consent has been requested, processing takes place exclusively on the basis of Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TTDSG, insofar as the consent includes the storage of cookies or access to information on the user's device (e.g., device fingerprinting) within the meaning of the TTDSG. Consent can be revoked at any time.

Cloudflare

We use the service "Cloudflare". The provider is Cloudflare Inc., 101 Townsend St., San Francisco, CA 94107, USA (hereinafter "Cloudflare").

Cloudflare offers a globally distributed Content Delivery Network with DNS. Technically, the information transfer between your browser and our website is routed through Cloudflare's network. This enables Cloudflare to analyze the data traffic between your browser and our website and to act as a filter between our servers and potentially malicious traffic from the internet. Cloudflare may also use cookies or other technologies to recognize internet users, but these are used solely for the purpose described here.

The use of Cloudflare is based on our legitimate interest in providing our web offer as error-free and secure as possible (Art. 6 para. 1 lit. f GDPR).

The data transfer to the USA is based on the EU Commission's standard contractual clauses. Details can be found here: https://www.cloudflare.com/privacypolicy/.

Further information on security and data protection at Cloudflare can be found here: https://www.cloudflare.com/privacypolicy/.

Data processing

We have concluded a data processing agreement (DPA) for the use of the above-mentioned service. This is a legally required contract under data protection law that ensures that this service processes the personal data of our website visitors only according to our instructions and in compliance with the GDPR.

3. General Information and Mandatory Disclosures

Data Protection

The operators of these pages take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with the legal data protection regulations as well as this privacy policy.

When you use this website, various personal data are collected. Personal data are data with which you can be personally identified. This privacy policy explains which data we collect and what we use them for. It also explains how and for what purpose this happens.

We point out that data transmission over the internet (e.g., communication via email) can have security vulnerabilities. Complete protection of data against access by third parties is not possible.

Note on the responsible party

The responsible party for data processing on this website is:

Pienzenauerstr. 15b
83098 Brannenburg
Tel. +49 (0) 8034 - 6870387

Phone: +49 (0) 8034 - 6870387
Email: info@outdooru.de

The responsible party is the natural or legal person who alone or jointly with others decides on the purposes and means of processing personal data (e.g., names, email addresses, or similar).

Storage duration

Unless a more specific storage period is stated within this privacy policy, your personal data will remain with us until the purpose for data processing ceases. If you assert a legitimate request for deletion or revoke consent to data processing, your data will be deleted unless we have other legally permissible reasons for storing your personal data (e.g., tax or commercial retention periods); in the latter case, deletion will occur after these reasons no longer apply.

General information about the legal bases for data processing on this website

If you have consented to data processing, we process your personal data based on Art. 6 para. 1 lit. a GDPR or Art. 9 para. 2 lit. a GDPR, if special categories of data according to Art. 9 para. 1 GDPR are processed. In the case of explicit consent to the transfer of personal data to third countries, data processing also takes place on the basis of Art. 49 para. 1 lit. a GDPR. If you have consented to the storage of cookies or to access information on your device (e.g., via device fingerprinting), data processing also takes place on the basis of § 25 para. 1 TTDSG. Consent can be revoked at any time. If your data is necessary for contract fulfillment or to carry out pre-contractual measures, we process your data based on Art. 6 para. 1 lit. b GDPR. Furthermore, we process your data if it is necessary to fulfill a legal obligation based on Art. 6 para. 1 lit. c GDPR. Data processing can also be based on our legitimate interest according to Art. 6 para. 1 lit. f GDPR. The relevant legal bases in each individual case are explained in the following paragraphs of this privacy policy.

Data Protection Officer

We have appointed a data protection officer.

[Voller Namen bzw. die vollständige Unternehmensbezeichnung des Datenschutzbeauftragten sowie die vollständige Anschrift]

Phone: [Data Protection Officer's Phone Number]
Email: [Data Protection Officer's Email Address]

Note on data transfer to the USA and other third countries

We use, among other things, tools from companies based in the USA or other third countries that do not have adequate data protection. When these tools are active, your personal data may be transferred to and processed in these third countries. We point out that in these countries, a level of data protection comparable to the EU cannot be guaranteed. For example, US companies are obliged to disclose personal data to security authorities without you as the data subject being able to take legal action against this. It cannot therefore be ruled out that US authorities (e.g., intelligence services) process, evaluate, and permanently store your data located on US servers for surveillance purposes. We have no influence on these processing activities.

Revocation of your consent to data processing

Many data processing operations are only possible with your explicit consent. You can revoke consent already given at any time. The legality of the data processing carried out until the revocation remains unaffected by the revocation.

Right to object to data collection in special cases as well as to direct marketing (Art. 21 GDPR)

IF THE DATA PROCESSING IS BASED ON ART. 6 PARA. 1 LIT. E OR F GDPR, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION TO THE PROCESSING OF YOUR PERSONAL DATA; THIS ALSO APPLIES TO PROFILING BASED ON THESE PROVISIONS. YOU CAN FIND THE RESPECTIVE LEGAL BASIS ON WHICH PROCESSING IS BASED IN THIS PRIVACY POLICY. IF YOU OBJECT, WE WILL NO LONGER PROCESS YOUR PERSONAL DATA UNLESS WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING THAT OVERRIDE YOUR INTERESTS, RIGHTS, AND FREEDOMS OR THE PROCESSING IS FOR THE ESTABLISHMENT, EXERCISE, OR DEFENSE OF LEGAL CLAIMS (OBJECTION ACCORDING TO ART. 21 PARA. 1 GDPR).

IF YOUR PERSONAL DATA IS PROCESSED FOR DIRECT MARKETING PURPOSES, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF PERSONAL DATA CONCERNING YOU FOR SUCH MARKETING; THIS ALSO APPLIES TO PROFILING TO THE EXTENT THAT IT IS RELATED TO SUCH DIRECT MARKETING. IF YOU OBJECT, YOUR PERSONAL DATA WILL NO LONGER BE USED FOR DIRECT MARKETING PURPOSES (OBJECTION ACCORDING TO ART. 21 PARA. 2 GDPR).

Right to complain to the competent supervisory authority

In the event of violations of the GDPR, data subjects have the right to lodge a complaint with a supervisory authority, especially in the member state of their habitual residence, workplace, or the place of the alleged violation. The right to complain exists without prejudice to other administrative or judicial remedies.

Right to data portability

You have the right to receive data that we process automatically based on your consent or in fulfillment of a contract, either to yourself or to a third party, in a common, machine-readable format. If you request the direct transfer of the data to another controller, this will only be done as far as technically feasible.

Information, correction, and deletion

Under the applicable legal provisions, you have the right at any time to free information about your stored personal data, their origin and recipients, and the purpose of data processing, and, if applicable, a right to correction or deletion of this data. You can contact us at any time for this and for further questions on the topic of personal data.

Right to restriction of processing

You have the right to request the restriction of the processing of your personal data. You can contact us at any time for this purpose. The right to restriction of processing exists in the following cases:

• If you dispute the accuracy of your personal data stored with us, we usually need time to verify this. During the verification period, you have the right to request the restriction of the processing of your personal data.
• If the processing of your personal data was/is unlawful, you can request the restriction of data processing instead of deletion.
• If we no longer need your personal data, but you require it to exercise, defend, or assert legal claims, you have the right to request the restriction of the processing of your personal data instead of deletion.
• If you have filed an objection under Art. 21 para. 1 GDPR, a balance must be struck between your interests and ours. As long as it is not yet clear whose interests prevail, you have the right to request the restriction of the processing of your personal data.

If you have restricted the processing of your personal data, this data – apart from its storage – may only be processed with your consent or for asserting, exercising, or defending legal claims or to protect the rights of another natural or legal person or for reasons of important public interest of the European Union or a member state.

SSL or TLS encryption

For security reasons and to protect the transmission of confidential content, such as orders or inquiries you send to us as site operators, this page uses SSL or TLS encryption. You can recognize an encrypted connection by the browser's address bar changing from "http://" to "https://" and by the lock symbol in your browser bar.

When SSL or TLS encryption is enabled, the data you transmit to us cannot be read by third parties.

Encrypted payment transactions on this website

If, after concluding a paid contract, there is an obligation to provide us with your payment data (e.g., account number for direct debit authorization), this data is required for payment processing.

Payment transactions via common payment methods (Visa/MasterCard, direct debit) are carried out exclusively via an encrypted SSL or TLS connection. You can recognize an encrypted connection by the browser's address bar changing from "http://" to "https://" and by the lock symbol in your browser bar.

In encrypted communication, your payment data that you transmit to us cannot be read by third parties.

Objection to advertising emails

The use of contact details published as part of the imprint obligation for sending unsolicited advertising and informational materials is hereby objected to. The operators of the pages expressly reserve the right to take legal action in the event of unsolicited sending of advertising information, such as spam emails.

4. Data collection on this website

Cookies

Our websites use so-called "cookies." Cookies are small data packets and do not harm your device. They are either temporarily stored for the duration of a session (session cookies) or permanently (persistent cookies) on your device. Session cookies are automatically deleted after your visit ends. Persistent cookies remain stored on your device until you delete them yourself or they are automatically deleted by your web browser.

Cookies can come from us (first-party cookies) or from third-party companies (so-called third-party cookies). Third-party cookies enable the integration of certain services from third-party companies within websites (e.g., cookies for processing payment services).

Cookies have various functions. Many cookies are technically necessary because certain website functions would not work without them (e.g., the shopping cart function or video display). Other cookies can be used to analyze user behavior or for advertising purposes.

Cookies that are necessary for carrying out the electronic communication process, providing certain functions you desire (e.g., for the shopping cart function), or optimizing the website (e.g., cookies for measuring web traffic) are stored based on Art. 6 para. 1 lit. f GDPR, unless another legal basis is specified. The website operator has a legitimate interest in storing necessary cookies for the technically error-free and optimized provision of its services. If consent for storing cookies and comparable recognition technologies has been requested, processing takes place exclusively based on this consent (Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TTDSG); consent can be revoked at any time.

You can set your browser to be informed about the setting of cookies and to allow cookies only in individual cases, to exclude the acceptance of cookies for certain cases or in general, and to activate the automatic deletion of cookies when closing the browser. Disabling cookies may limit the functionality of this website.

Which cookies and services are used on this website can be found in this privacy policy.

Consent with Osano

Our website uses Osano's consent technology to obtain your consent for storing certain cookies on your device or for using certain technologies and to document this in compliance with data protection regulations. The provider of this technology is Osano, Inc., 3800 North Lamar Blvd, Suite 200, Austin, Texas 78756, USA (hereinafter "Osano").

When you enter our website, a connection is made to Osano's servers to obtain your consents and other declarations regarding cookie use. Osano then stores a cookie in your browser to associate the consents given or their withdrawal. The data collected in this way is stored until you request deletion, delete the Osano cookie yourself, or the purpose for data storage no longer applies. Mandatory legal retention obligations remain unaffected.

According to Osano, the data of European website visitors remain in the EU by being processed exclusively on regional servers.

The use of Osano is to obtain the legally required consents for the use of cookies. The legal basis for this is Art. 6 para. 1 lit. c GDPR.

Clarity
This website uses Clarity. The provider is Microsoft Ireland Operations Limited, One Microsoft Place, South County Business Park, Leopardstown, Dublin 18, Ireland, https://docs.microsoft.com/en-us/clarity/ (hereinafter "Clarity").
Clarity is a tool for analyzing user behavior on this website. In particular, Clarity records mouse movements and creates a graphical representation of which parts of the website users scroll through most frequently (heatmaps). Clarity can also record sessions so that we can watch page usage in the form of videos. Furthermore, we receive information about general user behavior within our website.
Clarity uses technologies that enable the recognition of the user for the purpose of analyzing user behavior (e.g., cookies or device fingerprinting). Your personal data is stored on Microsoft servers (Microsoft Azure Cloud Service) in the USA.
If consent has been obtained, the use of the above-mentioned service is based solely on Art. 6 para. 1 lit. a GDPR and § 25 TTDSG. Consent can be revoked at any time. If no consent has been obtained, the use of this service is based on Art. 6 para. 1 lit. f GDPR; the website operator has a legitimate interest in effective user analysis.
More details about Clarity's data protection can be found here: https://docs.microsoft.com/en-us/clarity/faq .
The company holds a certification under the "EU-US Data Privacy Framework" (DPF). The DPF is an agreement between the European Union and the USA that aims to ensure compliance with European data protection standards in data processing in the USA. Every company certified under the DPF commits to adhering to these data protection standards. For more information, please visit the provider at the following link: https://www.dataprivacyframework.gov/s/participant-search/participant-detail?contact=true&id=a2zt0000000KzNaAAK&status=Active

Data processing

We have concluded a data processing agreement (DPA) for the use of the above-mentioned service. This is a legally required contract under data protection law that ensures that this service processes the personal data of our website visitors only according to our instructions and in compliance with the GDPR.

Server log files

The provider of the pages automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. These are:

• Browser type and browser version
• Operating system used
• Referrer URL
• Hostname of the accessing computer
• Time of the server request
• IP address

A merging of this data with other data sources does not take place.

The collection of this data is based on Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in the technically error-free presentation and optimization of its website – for this, server log files must be recorded.

Contact form

When you send us inquiries via the contact form, your details from the inquiry form, including the contact information you provide there, are stored with us for the purpose of processing the inquiry and in case of follow-up questions. We do not share this data without your consent.

The processing of this data is based on Art. 6 para. 1 lit. b GDPR if your inquiry is related to the fulfillment of a contract or is necessary for pre-contractual measures. In all other cases, the processing is based on our legitimate interest in effectively handling inquiries addressed to us (Art. 6 para. 1 lit. f GDPR) or on your consent (Art. 6 para. 1 lit. a GDPR) if this was requested; consent can be revoked at any time.

The data you enter in the contact form remains with us until you request its deletion, withdraw your consent to storage, or the purpose for data storage no longer applies (e.g., after your request has been fully processed). Mandatory legal provisions – especially retention periods – remain unaffected.

Request by email, phone, or fax

If you contact us by email, phone, or fax, your inquiry including all personal data arising from it (name, inquiry) will be stored and processed by us for the purpose of handling your request. We do not share this data without your consent.

The processing of this data is based on Art. 6 para. 1 lit. b GDPR if your inquiry is related to the fulfillment of a contract or is necessary for pre-contractual measures. In all other cases, the processing is based on our legitimate interest in effectively handling inquiries addressed to us (Art. 6 para. 1 lit. f GDPR) or on your consent (Art. 6 para. 1 lit. a GDPR) if this was requested; consent can be revoked at any time.

The data you send to us via contact inquiries remains with us until you request deletion, revoke your consent to storage, or the purpose for data storage no longer applies (e.g., after your request has been fully processed). Mandatory legal provisions – especially legal retention periods – remain unaffected.

Registration on this website

You can register on this website to use additional features on the site. The data entered for this purpose is used only for the purpose of using the respective offer or service for which you registered. The mandatory information requested during registration must be provided completely. Otherwise, we will reject the registration.

For important changes, such as changes in the scope of the offer or technically necessary changes, we use the email address provided during registration to inform you in this way.

The processing of the data entered during registration is carried out for the purpose of executing the user relationship established by the registration and, if applicable, to initiate further contracts (Art. 6 para. 1 lit. b GDPR).

The data collected during registration is stored by us as long as you are registered on this website and will be deleted afterwards. Legal retention periods remain unaffected.

Comment function on this website

For the comment function on this page, in addition to your comment, information about the time the comment was created, your email address, and, if you do not post anonymously, the username you chose are stored.

Storage of the IP address

Our comment function stores the IP addresses of users who write comments. Since we do not review comments on this website before they are published, we need this data to be able to take action against the author in case of legal violations such as insults or propaganda.

Storage duration of comments

The comments and the associated data are stored and remain on this website until the commented content has been completely deleted or the comments must be deleted for legal reasons (e.g., offensive comments).

Legal basis

The storage of comments is based on your consent (Art. 6 para. 1 lit. a GDPR). You can revoke any consent you have given at any time. A simple notification by email to us is sufficient. The legality of the data processing operations already carried out remains unaffected by the revocation.

5. Social Media

Instagram

Functions of the Instagram service are integrated on this website. These functions are offered by Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.

If the social media element is active, a direct connection is established between your device and the Instagram server. Instagram thus receives information about your visit to this website.

If you are logged into your Instagram account, you can link the content of this website to your Instagram profile by clicking the Instagram button. This allows Instagram to assign the visit to this website to your user account. We point out that as the provider of the pages, we do not receive any knowledge of the content of the transmitted data or its use by Instagram.

If consent has been obtained, the use of the above-mentioned service is based on Art. 6 para. 1 lit. a GDPR and § 25 TTDSG. Consent can be revoked at any time. If no consent has been obtained, the use of the service is based on our legitimate interest in achieving the broadest possible visibility on social media.

To the extent that personal data is collected on our website using the tool described here and forwarded to Facebook or Instagram, we and Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland, are jointly responsible for this data processing (Art. 26 GDPR). The joint responsibility is limited exclusively to the collection of the data and its forwarding to Facebook or Instagram. The processing carried out by Facebook or Instagram after forwarding is not part of the joint responsibility. The obligations jointly incumbent on us have been recorded in a joint processing agreement. You can find the wording of the agreement at: https://www.facebook.com/legal/controller_addendumAccording to this agreement, we are responsible for providing the privacy information when using the Facebook or Instagram tool and for the data protection-compliant implementation of the tool on our website. Facebook is responsible for the data security of the Facebook and Instagram products. You can assert data subject rights (e.g., requests for information) regarding the data processed by Facebook or Instagram directly with Facebook. If you assert data subject rights with us, we are obliged to forward them to Facebook.

The data transfer to the USA is based on the EU Commission's standard contractual clauses. Details can be found here: https://www.facebook.com/legal/EU_data_transfer_addendum, https://help.instagram.com/519522125107875 and https://de-de.facebook.com/help/566994660333381.

Further information can be found in Instagram's privacy policy: https://instagram.com/about/legal/privacy/.

Pinterest

On this website, we use elements of the social network Pinterest, which is operated by Pinterest Europe Ltd., Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland.

When you visit a page containing such an element, your browser establishes a direct connection to Pinterest's servers. This social media element transmits log data to Pinterest's server in the USA. This log data may include your IP address, the addresses of the websites visited that also contain Pinterest functions, the type and settings of the browser, the date and time of the request, your usage of Pinterest, and cookies.

If consent has been obtained, the use of the above-mentioned service is based on Art. 6 para. 1 lit. a GDPR and § 25 TTDSG. Consent can be revoked at any time. If no consent has been obtained, the use of the service is based on our legitimate interest in achieving the broadest possible visibility on social media.

Further information on the purpose, scope, and further processing and use of data by Pinterest, as well as your related rights and options to protect your privacy, can be found in Pinterest's privacy policy: https://policy.pinterest.com/de/privacy-policy.

6. Analytics Tools and Advertising

Google Tag Manager

We use Google Tag Manager. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

Google Tag Manager is a tool that helps us integrate tracking or statistics tools and other technologies on our website. Google Tag Manager itself does not create user profiles, does not store cookies, and does not perform independent analyses. It only serves to manage and deliver the tools integrated through it. However, Google Tag Manager does collect your IP address, which may also be transferred to Google's parent company in the United States.

The use of Google Tag Manager is based on Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in a quick and uncomplicated integration and management of various tools on their website. If the corresponding consent has been obtained, processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TTDSG, insofar as the consent includes the storage of cookies or access to information on the user's device (e.g., device fingerprinting) within the meaning of the TTDSG. Consent can be revoked at any time.

Google Analytics

This website uses functions of the web analytics service Google Analytics. The provider is Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland.

Google Analytics allows the website operator to analyze the behavior of website visitors. The website operator receives various usage data, such as page views, duration of stay, operating systems used, and the user's origin. These data are combined into a user ID and assigned to the respective end device of the website visitor.

Furthermore, with Google Analytics, we can record your mouse and scroll movements and clicks. Additionally, Google Analytics uses various modeling approaches to supplement the collected data sets and employs machine learning technologies in data analysis.

Google Analytics uses technologies that enable the re-identification of the user for the purpose of analyzing user behavior (e.g., cookies or device fingerprinting). The information collected by Google about the use of this website is usually transmitted to a Google server in the USA and stored there.

The use of this service is based on your consent according to Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TTDSG. Consent can be revoked at any time.

The data transfer to the USA is based on the EU Commission's standard contractual clauses. Details can be found here: https://privacy.google.com/businesses/controllerterms/mccs/.

Browser Plugin

You can prevent the collection and processing of your data by Google by downloading and installing the browser plugin available at the following link: https://tools.google.com/dlpage/gaoptout?hl=de.

More information about handling user data in Google Analytics can be found in Google's privacy policy: https://support.google.com/analytics/answer/6004245?hl=de.

Demographic characteristics in Google Analytics

This website uses the "demographic characteristics" feature of Google Analytics to display appropriate advertisements to website visitors within the Google advertising network. This allows reports to be created that contain information about the age, gender, and interests of the site visitors. These data come from interest-based advertising by Google as well as visitor data from third-party providers. These data cannot be assigned to any specific person. You can disable this feature at any time via the ad settings in your Google account or generally prohibit the collection of your data by Google Analytics as described in the section "Objection to data collection."

Data processing

We have concluded a data processing agreement with Google and fully implement the strict requirements of the German data protection authorities when using Google Analytics.

Google Analytics E-commerce Measurement

This website uses the "E-commerce Measurement" feature of Google Analytics. With the help of e-commerce measurement, the website operator can analyze the purchasing behavior of website visitors to improve their online marketing campaigns. Information such as orders placed, average order values, shipping costs, and the time from viewing to purchasing a product is recorded. This data can be aggregated by Google under a transaction ID assigned to the respective user or their device.

Google Ads

The website operator uses Google Ads. Google Ads is an online advertising program by Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland.

Google Ads allows us to display advertisements in the Google search engine or on third-party websites when the user enters certain search terms on Google (keyword targeting). Furthermore, targeted ads can be displayed based on user data available to Google (e.g., location data and interests) (audience targeting). As the website operator, we can quantitatively evaluate this data by analyzing, for example, which search terms led to the display of our ads and how many ads resulted in corresponding clicks.

The use of this service is based on your consent according to Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TTDSG. Consent can be revoked at any time.

The data transfer to the USA is based on the EU Commission's standard contractual clauses. Details can be found here: https://policies.google.com/privacy/frameworks and https://privacy.google.com/businesses/controllerterms/mccs/.

Google Conversion Tracking

This website uses Google Conversion Tracking. The provider is Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland.

With the help of Google Conversion Tracking, Google and we can see whether the user has performed certain actions. For example, we can analyze which buttons on our website were clicked how often and which products were viewed or purchased particularly frequently. This information is used to create conversion statistics. We learn the total number of users who clicked on our ads and which actions they performed. We do not receive any information that would allow us to personally identify the user. Google itself uses cookies or similar recognition technologies for identification.

The use of this service is based on your consent according to Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TTDSG. Consent can be revoked at any time.

More information about Google Conversion Tracking can be found in Google's privacy policy: https://policies.google.com/privacy?hl=de.

Meta Pixel (formerly Facebook Pixel)

This website uses Facebook/Meta visitor action pixels for conversion measurement. The provider of this service is Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland. According to Facebook, the collected data is also transferred to the USA and other third countries.

This allows tracking the behavior of website visitors after they have been redirected to the provider's website by clicking on a Facebook advertisement. This enables the effectiveness of Facebook ads to be evaluated for statistical and market research purposes and future advertising measures to be optimized.

The data collected is anonymous to us as the operator of this website; we cannot draw conclusions about the identity of the users. However, the data is stored and processed by Facebook, so a connection to the respective user profile is possible, and Facebook uses the data for its own advertising purposes, in accordance with the Facebook Data Use Policy (https://de-de.facebook.com/about/privacy/) can be used. This allows Facebook to enable the placement of ads on Facebook pages as well as outside of Facebook. This use of data cannot be influenced by us as the site operator.

The use of this service is based on your consent according to Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TTDSG. Consent can be revoked at any time.

We use the advanced matching feature within the Meta Pixel.

The advanced matching allows us to transmit various types of data (e.g., place of residence, state, postal code, hashed email addresses, names, gender, date of birth, or phone number) of our customers and prospects collected through our website to Meta (Facebook). By activating this, we can tailor our advertising campaigns on Facebook even more precisely to people interested in our offers. Additionally, advanced matching improves the attribution of website conversions and expands Custom Audiences.

As far as personal data is collected on our website using the tool described here and forwarded to Facebook, we and Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland, are jointly responsible for this data processing (Art. 26 GDPR). The joint responsibility is limited exclusively to the collection of data and its transmission to Facebook. The processing carried out by Facebook after forwarding is not part of the joint responsibility. The obligations jointly incumbent on us have been recorded in a joint processing agreement. You can find the wording of the agreement at: https://www.facebook.com/legal/controller_addendum. According to this agreement, we are responsible for providing the privacy information when using the Facebook tool and for the data protection-compliant implementation of the tool on our website. Facebook is responsible for the data security of Facebook products. You can assert data subject rights (e.g., requests for information) regarding data processed by Facebook directly with Facebook. If you assert data subject rights with us, we are obliged to forward them to Facebook.

The data transfer to the USA is based on the EU Commission's standard contractual clauses. Details can be found here: https://www.facebook.com/legal/EU_data_transfer_addendum and https://de-de.facebook.com/help/566994660333381.

In Facebook's privacy policy, you will find more information on protecting your privacy: https://de-de.facebook.com/about/privacy/.

You can also use the remarketing feature "Custom Audiences" in the ad settings section at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen disable. For this, you must be logged into Facebook.

If you do not have a Facebook account, you can disable usage-based advertising from Facebook on the website of the European Interactive Digital Advertising Alliance: http://www.youronlinechoices.com/de/praferenzmanagement/.

Pinterest Tag

We have integrated Pinterest Tag on this website. The provider is Pinterest Europe Ltd., Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland.

Pinterest Tag is used to record certain actions you perform on our website. The data can then be used to display interest-based advertising to you on our website or on another site within the Pinterest Tag advertising network.

For this purpose, the Pinterest Tag collects, among other things, a tag ID, your location, and the referrer URL. Additionally, action-specific data such as order value, order quantity, order number, category of purchased items, and video views may be collected.

Pinterest Tag uses technologies that enable cross-site user recognition to analyze user behavior (e.g., cookies or device fingerprinting).

If consent has been obtained, the use of the above-mentioned service is based exclusively on Art. 6 para. 1 lit. a GDPR and § 25 TTDSG. Consent can be revoked at any time. If no consent has been obtained, the use of this service is based on Art. 6 para. 1 lit. f GDPR; the website operator has a legitimate interest in the most effective marketing measures possible.

Pinterest is a globally operating company, so data transfer to the USA may also take place. According to Pinterest, this data transfer is based on the EU Commission's standard contractual clauses. Details can be found here: https://policy.pinterest.com/de/privacy-policy.

Further information about Pinterest Tag can be found here: https://help.pinterest.com/de/business/article/track-conversions-with-pinterest-tag.

Data processing

We have concluded a data processing agreement (DPA) for the use of the above-mentioned service. This is a legally required contract under data protection law that ensures that this service processes the personal data of our website visitors only according to our instructions and in compliance with the GDPR.

7. Newsletter

Newsletter data

If you would like to subscribe to the newsletter offered on the website, we require an email address from you as well as information that allows us to verify that you are the owner of the provided email address and agree to receive the newsletter. No further data is collected or only on a voluntary basis. We use this data exclusively for sending the requested information and do not share it with third parties.

The processing of the data entered in the newsletter registration form is carried out exclusively on the basis of your consent (Art. 6 para. 1 lit. a GDPR). You can revoke the consent given for the storage of the data, the email address, and its use for sending the newsletter at any time, for example via the "Unsubscribe" link in the newsletter. The legality of the data processing already carried out remains unaffected by the revocation.

The data you provide to us for the purpose of receiving the newsletter will be stored by us until you unsubscribe from the newsletter with us or the newsletter service provider and deleted from the newsletter mailing list after cancellation or after the purpose ceases. We reserve the right to delete or block email addresses from our newsletter mailing list at our discretion within the scope of our legitimate interest according to Art. 6 para. 1 lit. f GDPR.

Data stored with us for other purposes remains unaffected.

After you unsubscribe from the newsletter mailing list, your email address may be stored in a blacklist with us or the newsletter service provider if this is necessary to prevent future mailings. The data from the blacklist is used only for this purpose and is not merged with other data. This serves both your interest and our interest in complying with legal requirements when sending newsletters (legitimate interest within the meaning of Art. 6 para. 1 lit. f GDPR). The storage in the blacklist is not time-limited. You can object to the storage if your interests outweigh our legitimate interest.

8. Plugins and Tools

Google Fonts (local hosting)

This site uses so-called Google Fonts provided by Google for the uniform display of fonts. The Google Fonts are installed locally. No connection to Google servers takes place.

More information about Google Fonts can be found at https://developers.google.com/fonts/faq and in Google's privacy policy: https://policies.google.com/privacy?hl=de.

Google Maps

This site uses the Google Maps service. The provider is Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland.

To use the functions of Google Maps, it is necessary to store your IP address. This information is usually transmitted to a Google server in the USA and stored there. The provider of this site has no influence on this data transmission. When Google Maps is activated, Google may use Google Fonts for the uniform display of fonts. When calling up Google Maps, your browser loads the required web fonts into its browser cache to display texts and fonts correctly.

The use of Google Maps is in the interest of an appealing presentation of our online offers and easy findability of the locations we specify on the website. This constitutes a legitimate interest within the meaning of Art. 6 para. 1 lit. f GDPR. If consent has been requested, processing takes place exclusively on the basis of Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TTDSG, as far as the consent includes the storage of cookies or access to information on the user's device (e.g., device fingerprinting) within the meaning of the TTDSG. Consent can be revoked at any time.

The data transfer to the USA is based on the EU Commission's standard contractual clauses. Details can be found here: https://privacy.google.com/businesses/gdprcontrollerterms/ and https://privacy.google.com/businesses/gdprcontrollerterms/sccs/.

More information on handling user data can be found in Google's privacy policy: https://policies.google.com/privacy?hl=de.

Google reCAPTCHA

We use "Google reCAPTCHA" (hereinafter "reCAPTCHA") on this website. The provider is Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland.

reCAPTCHA is used to check whether data entry on this website (e.g., in a contact form) is made by a human or by an automated program. For this purpose, reCAPTCHA analyzes the behavior of the website visitor based on various features. This analysis starts automatically as soon as the website visitor enters the website. For the analysis, reCAPTCHA evaluates various information (e.g., IP address, duration of the website visitor's stay on the website, or mouse movements made by the user). The data collected during the analysis is forwarded to Google.

The reCAPTCHA analyses run entirely in the background. Website visitors are not informed that an analysis is taking place.

The storage and analysis of data is based on Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in protecting its web offerings from abusive automated scanning and from spam. If consent has been requested, processing takes place exclusively on the basis of Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TTDSG, as far as the consent includes the storage of cookies or access to information on the user's device (e.g., device fingerprinting) within the meaning of the TTDSG. Consent can be revoked at any time.

For more information about Google reCAPTCHA, please refer to Google's Privacy Policy and Terms of Service at the following links: https://policies.google.com/privacy?hl=de and https://policies.google.com/terms?hl=de.

9. eCommerce and payment providers

Processing of customer and contract data

We collect, process, and use personal customer and contract data to establish, design, and modify our contractual relationships. We collect, process, and use personal data about the use of this website (usage data) only to the extent necessary to enable or bill the user for the use of the service. The legal basis for this is Art. 6 para. 1 lit. b GDPR.

The collected customer data will be deleted after the order is completed or the business relationship ends and any applicable statutory retention periods have expired. Statutory retention periods remain unaffected.

Data Transfer upon Contract Conclusion for Online Shops, Retailers, and Goods Shipping

When you order goods from us, we pass your personal data on to the transport company responsible for delivery and to the payment service provider responsible for payment processing. Only such data is disclosed as the respective service provider needs to fulfill its task. The legal basis for this is Art. 6 para. 1 lit. b GDPR, which permits the processing of data to fulfill a contract or pre-contractual measures. If you have given your consent according to Art. 6 para. 1 lit. a GDPR, we will pass your email address to the transport company responsible for delivery so that they can inform you by email about the shipping status of your order; you can revoke your consent at any time.

Order Processing via Dropshipping

When you order goods from us, it is possible that your order will be shipped directly to you by our retailers (dropshipping). For this purpose, we pass on your name, delivery address, and – if necessary for delivery – your phone number to the shipping company. The transfer is made exclusively for the purpose of delivering the goods.

The legal basis for data processing is Art. 6 para. 1 lit. b GDPR (contract fulfillment) and our legitimate interest in the fastest and most effective purchase processing possible in accordance with Art. 6 para. 1 lit. f GDPR.

We use the following retailer within the scope of dropshipping:

GATE 41 Logistics GmbH & Co. KG
An der Kleinbahn 18
D-41334 Nettetal 

Payment Services

We integrate third-party payment services on our website. When you make a purchase with us, your payment data (e.g., name, payment amount, account details, credit card number) is processed by the payment service provider for the purpose of payment processing. The respective contractual and data protection provisions of the respective providers apply to these transactions. The use of payment service providers is based on Art. 6 para. 1 lit. b GDPR (contract execution) as well as in the interest of a smooth, comfortable, and secure payment process (Art. 6 para. 1 lit. f GDPR). If your consent is requested for certain actions, Art. 6 para. 1 lit. a GDPR is the legal basis for data processing; consents can be revoked at any time for the future.

The following payment services / payment service providers are used on this website:

PayPal

The provider of this payment service is PayPal (Europe) S.à.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter "PayPal").

The data transfer to the USA is based on the EU Commission's standard contractual clauses. Details can be found here: https://www.paypal.com/de/webapps/mpp/ua/pocpsa-full.

Details can be found in PayPal's privacy policy: https://www.paypal.com/de/webapps/mpp/ua/privacy-full.

Apple Pay

The provider of the payment service is Apple Inc., Infinite Loop, Cupertino, CA 95014, USA. Apple's privacy policy can be found at: https://www.apple.com/legal/privacy/de-ww/.

Google Pay

The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Google's privacy policy can be found here: https://policies.google.com/privacy.

Klarna

The provider is Klarna AB, Sveavägen 46, 111 34 Stockholm, Sweden (hereinafter "Klarna"). Klarna offers various payment options (e.g., installment purchase). If you choose to pay with Klarna (Klarna checkout solution), Klarna will collect various personal data from you. Klarna uses cookies to optimize the use of the Klarna checkout solution. Details on the use of Klarna cookies can be found at the following link: https://cdn.klarna.com/1.0/shared/content/policy/cookie/de_de/checkout.pdf.

Details can be found in Klarna's privacy policy at the following link: https://www.klarna.com/de/datenschutz/.

Amazon Pay

The provider of this payment service is Amazon Payments Europe S.C.A., 38 avenue J.F. Kennedy, L-1855 Luxembourg.

Details on how your data is handled can be found in the Amazon Pay privacy policy at the following link: https://pay.amazon.de/help/201212490?ld=APDELPADirect.

Shopify Payment

The provider of this payment service in the EU is Shopify International Limited, 2nd Floor Victoria Buildings, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland (hereinafter "Shopify Payment").

Details can be found in the Shopify Payment privacy policy: https://www.shopify.de/legal/datenschutz.

Mastercard

The provider of this payment service is Mastercard Europe SA, Chaussée de Tervuren 198A, B-1410 Waterloo, Belgium (hereinafter "Mastercard").

Mastercard may transfer data to its parent company in the USA. The data transfer to the USA is based on Mastercard's Binding Corporate Rules. Details can be found here: https://www.mastercard.de/de-de/datenschutz.html and https://www.mastercard.us/content/dam/mccom/global/documents/mastercard-bcrs.pdf.

VISA

The provider of this payment service is Visa Europe Services Inc., London branch, 1 Sheldon Square, London W2 6TT, United Kingdom (hereinafter "VISA").

The United Kingdom is considered a data protection safe third country. This means that the UK has a level of data protection equivalent to that of the European Union.

VISA may transfer data to its parent company in the USA. The data transfer to the USA is based on the EU Commission's standard contractual clauses. Details can be found here: https://www.visa.de/nutzungsbedingungen/visa-globale-datenschutzmitteilung/mitteilung-zu-zustandigkeitsfragen-fur-den-ewr.html.

For more information, please refer to VISA's privacy policy: https://www.visa.de/nutzungsbedingungen/visa-privacy-center.html.